Why do you believe more women are heading to the spa?
I know first-hand from talking to women who attend our events that more of them are recognizing the true health benefits that come from a day at the spa. While the whole “mind, body and spirit” philosophy sounds trite these days, it’s so true. The spa experience merges the healing power of touch with the peace of mind that comes from shutting off your digital connection to your obligations and responsibilities — even if just for a few hours. More and more women get that. They truly do emerge from a spa day with a renewed sense of gratitude and appreciation — and a glowing complexion and relaxed muscles to boot!
In your opinion, about what percentage go to spas for health- and wellness-related reasons?
In my non-scientific opinion, I would say 99 percent of people go to a spa with health and wellness at the forefront of their intentions. A decade ago, “going to the spa” was more of a mysterious place where only the wealthy flitted off to. Now, spas have become much more accepted as a place to clear your mind, care for your body and skin and spend time reconnecting in an intimate setting with friends or your spouse. Relaxation and wellness go hand in hand.
